How to create a simple brand

A book recommendation from BrandLens is BrandSimple: How the Best Brands Keep it Simple and Succeed. It is an inspiring book with guidelines for anyone who wants to develop the next great brand idea. Most of the key points in it are covered in a summary at Squeezed Books, but the book comes with many examples, so consider a purchase.

• BrandSimple summary
• Squeezed Books

Note: Squeezed Books is "a collaborative environment where everyone can read summaries, write new ones, and talk about the books in question".