Do you know what is hot right now in the academic world of marketing? If not - you have come to the right place. This blog highlights recent published work in the field of marketing and brand management.
The vision is simple: become the most accessible source of new truths and facts for anyone interested in the field.
As such, posts may range from revolutionary to confirmatory, from highly strategic to strictly operational. Since researched issues are often narrow, not every post will be relevant to everyone. Together, however, they strive to increase our understanding of marketing and brand management as a whole. Hopefully, they also raise new questions to be discussed, and curiosity that plants a seed for future investigation.
Marketers And The Value-Action Gap Myth
4 dagar sedan
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